1.Create sponsored post on social media (Facebook continues to capture majority of members)
2.Continue to use Instagram account and generate sustainable activity plan (weekly, monthly)
3.Assess potential utility of TikTok among Communications Committee members
Use Website to drive member engagement
1.Continue a spotlights or recognition section of webpage (an include blurb for email newsletter)
2.Create a revenue‐generating service via website (job postings, surveys, residency advertisements, possibly Pharma ads)
Ensure website maintains updated information and professional formatting
1.Review three sections of website and provide Steve with changes or complete updates as a committee including board updates
Education
Leverage technology to reach members for education activities
1. Develop strategy for increasing viewership of webinars or other nontraditional CEs including a virtual seminar option
2. Develop a strategy for regional meetings to go fully virtual for member education
3. Continue to use a live polling strategy with a tip sheet to speakers for Seminars
a.Use the same strategy to gain insights to member opinions for VSHP initiatives
b.Consider polling strategies for non-education sessions at seminars
c.Explore opportunities to utilize this with regional meetings
4. Increase the technician-focused content in coordination with technician forum
a.Increase topics and content for technicians
Grants
Increase interest in grants program
1.Develop strategy for receiving additional grant applications from VSHP members (goal of 10)
2.Create a communication strategy for sharing grants committee dispersals or project results as part of a presentation at a VSHP Seminar
a.Create website content highlighting the results of grants projects
b.Publish accomplishments in a VSHP article with social media content highlighting the results of grants projects
c.Post the previous year’s grant winners on the VSHP website on the non‐membership area and in the newsletter
3.Apply for an external grant to boost VSHP funds for initiatives
a.Develop strategy for additional funding that can be used for the grant program
4.Add requirement that members who receive a grant are expected to share the results at a state meeting
Legislative
Continue to collaborate with VPhA to make progress towards payment of pharmacist services
Focus effort around payment of pharmacist services
Enhance relationship with the Board of Pharmacy
1. Create a strategy document for members to use when addressing the Board of Pharmacy
• Develop a toolkit for bringing forward items relevant to BoP, such as petitions and exceptions
Continue efforts to advance pharmacy technician practice in Virginia
1. Develop language for regulation or law related to technician practice
• Collaborate with other relevant institutions to create a common language for regulation with specific work to be established with VPhA
2. Pursue advanced roles for technicians
Develop a recognition program for legislative session
1.Recognize the leaders in legislature that support us
PAC
2021 – 2022 Goal: $5,000
Maintain existing PAC donors and increase number of new PAC participants
1.Continue communication strategy to current PAC donors, including thank you notes and summaries of where the PAC money is dispersed
2.Develop communication strategy for VSHP newsletter, Seminar booths, and regional meetings
3.Develop and implement strategy for at least 1 VSHP member to meet with their Virginia representative at a local event
4.Develop a strategy for a competition between regions (based on percent of members) for donations to the PAC
5.Increase awareness of PAC activities by publishing on the website
a.Provide a quarterly PAC message in the newsletter
b.Publish routine updates on the VSHP website
c.Develop communication strategy to current PAC donors, including thank you notes and summaries of where the PAC money is dispersed
Establish a PAC board made of past VSHP presidents and other members
1.Identify what PAC is allowed to do
2.Identify what PAC is not allowed to do
Highlight PAC participation
1.Consider a points system for PAC contributors
2.Consider adding an element in VSHP Fellow status for PAC contributions
Membership
Increase engagement with current membership with a focus on virtual engagement
1.Develop strategies to continue to engage current members in the virtual environment in areas outside of education sessions – how to do this with networking, etc.
2. Survey non‐members to determine barriers to becoming a member
a.Survey lapsed members
b.Engage directors of pharmacy and other leaders to encourage staff (with some accountability to do it)
Increase number of new members
1.Implement new member/renewing member welcome packet (email), including a welcome from region president, general info about VSHP, and volunteer opportunities (committees, mentor program, delegate, elected offices, awards)
2.Develop a strategy and disseminate information to help potential members understand the value of being a VSHP member
Explore group pricing for members of the same organization
Mentorship
Expand mentorship program with a focus on student mentorship
1. Create a strategy for virtual mentorship
a.Create one novel suggested activity for mentor/mentee relationship
b.Collect feedback from former participants for ideas to expand the program
c.Engage students to take part in interviewing their mentor for spotlights on the website, social media, or newsletter
d.Review opportunity and strategy for a creating a book club to increase discussion between mentor and mentees
Increase recognition of mentor program participants
1.Develop proposal for a “Mentor/Mentee Reception” for Spring Seminar
2.Develop pathway for mentors to sponsor students/mentees to attend VSHP meetings
Organizational Affairs
Examine the current state of VSHP
1.Establish a chair of the committee for FY21
2.Review VSHP by-laws to ensure the information contained is accurate and contemporary
3.Provide feedback on sections of the Policy and Procedure Manual that require updates
a.Ensure any updates include language to include technicians as appropriate
b.Modify Policy and Procedure Manual, and by-laws as needed, to allow for a co-chair for each committee
c.Utilize group work platforms like Google Docs to make by-laws and policies able to be reviewed by multiple members
